The Terrible Tale of Template Temptation

The Terrible Tale of Template Temptation

Ahh the template. It’s cheap (can be free), it’s easy and it’s extremely popular. Services offer the ability to add your text, change color, add your own logos… pretty much everything to get a fully realized website.

So what’s at issue here:

  • Original Design Matters! There is a design solution specific to your company only. This includes aesthetics as well as functionality. It  makes no sense to develop a business that is built on vibrant ideas meant to propel a business forward and then lump yourself in with thousands of copycat template sites.
  • Your website can be the first point of contact for many. This is the make it or break it moment. You have under a minute to gain a user’s trust or they are gone. Templates give off a “generic” vibe, or say “Here today, gone tomorrow”.  These are not impressions you want for any business.
  • Creating Customer Loyalty. Why should people come back to a site that basically offers what thousands of other template sites have?

The visual impact your site makes is “your foot in the door” to new customers and in creating lasting loyalty. This is not to say that there aren’t successful template-based sites out there, but do you really want to take that chance with your business?

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