So you had a gorgeous website built and it's been SEO-itized and form-ified, and even landing page-ilized. You'd think the hard part is over, but really it's just beginning.
Some things to keep in mind:
- Create connections. Backlinks are a great way to bring your website up through the SERP's (search engine results page)
- Work that backend. SEO keywords will have to be adjusted to make sure you are getting the appropriate response to your business
- Follow-up. Follow through is key. Answer questions in a professional and timely manner.
- Measure twice (or more), edit, edit edit. Analytics can tell you a whole lot about your sites effectiveness. Use it.