16 Jan Adapting to change, investing in your business
Adapt. Adapt. Adapt. Keeping pace with the world is difficult. From the way we keep in touch with customers to the way we market to them. I’ve seen and heard about so many businesses resistance or failure to venture into new marketing territory. It’s damned if you don’t in this case.
Bulletproof the future
Without assimilating new technologies into your daily business regimen, you are severely hurting your businesses ability to compete. If you haven’t yet, its time to jump in and get those feet wet. [quote_right]If you haven’t yet, its time to jump in and get those feet wet.[/quote_right]Make your site more visible and relevant to clients with a good SEO scheme. Or when selling a service, make it easy for the buyer to make a decision (give them the content they need with an appropriate landing page) and then give them several ways to get in touch with you. I’m an email guy, so I’d most likely use a form or email link.
Following through is extremely important
For example, your company has a blog, but who have you assigned to update it with new content? There is nothing worse than visiting a company’s website and seeing that their last update was 2 years ago.
Advantages of new marketing techniques
- There are more budget-friendly opportunities. As print readership declines, magazine advertising prices do not. But look to their online counterpart and you may find a great deal.
- It’s never the finale. You can change a web page on the fly, measure response, adjust copy points, and you can test your new direction on an almost daily basis.
- Website design & functionality has trickled down into the affordable. Dynamic, custom-designed solutions can be had for $525. See our pricing chart.
Supplement the old with the new
Mix it up and you are sure to get great results. Great measured results. Let’s talk further about your company or product. Let’s see what great new opportunities we can create.
Give us a call at 516-356-1408