You go into business because you believe in yourself and that you have something of value to offer potential customers.
Cool! Now what do I do. Where do I go from here.
- Position your company – Don’t try to do it all and specialize! Cut out the competition by focusing your company’s effort on bringing value to a small, unique piece of the pie.
- Make advertising efforts count – Be smart, don’t waste money on things that don’t support your position; but do put the necessary money towards the basics of doing business, like a company website.
- Don’t cut corners – A professional writer, website designer, photographer, logo designer, etc., can make all the difference. Budget right for a great first impression.
- Be lean and mean, but friendly too – Start your business on a great footing, go the extra mile and be social. Let your followers know of your efforts, let them be part of and help build your story of success.
- Consistency – Be consistent throughout your whole business, not just part. (A great product with bad customer service = 0) A successful business is about providing the whole package!
Good Luck and we hope to hear from you!
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