So you own a local business and decide to advertise and build a website to attract customers online. You are one smart cookie!
Location, Location, Location!
Just being there, around the corner or down the block is a valuable asset to your customer. It’s a big plus in terms of convenience and trust in most cases. You are part of a local community. Don’t hide it! Some things to include in your quest for local dominance: Read more
So you had a gorgeous website built and it’s been SEO-itized and form-ified, and even landing page-ilized. You’d think the hard part is over, but really it’s just beginning.
Some things to keep in mind:
- Create connections. Backlinks are a great way to bring your website up through the SERP’s (search engine results page)
- Work that backend. SEO keywords will have to be adjusted to make sure you are getting the appropriate response to your business
- Follow-up. Follow through is key. Answer questions in a professional and timely manner.
- Measure twice (or more), edit, edit edit. Analytics can tell you a whole lot about your sites effectiveness. Use it.
There are many reasons for starting a business. And I believe there is no better time than in a down-turned economy. We make all the excuses in the world why we can’t, when in reality there is only a sliver of difference between talking about it and doing it. We all need to find that motivation and get going. Read more
Adapt. Adapt. Adapt. Keeping pace with the world is difficult. From the way we keep in touch with customers to the way we market to them. I’ve seen and heard about so many businesses resistance or failure to venture into new marketing territory. It’s damned if you don’t in this case. Read more